A good speech opening can help to persuade

The content, therefore, is critical. A wonderful opening will be forgotten if it is not followed by appropriate content and a riveting, or amusing, conclusion. So whether you want to persuade, inform or simply express your feelings publicly a speechwriter will help you phrase it properly.

You can convey your content in many different ways. You can assert your beliefs forcefully, communicate your feelings lovingly or put your case persuasively. You can be blunt and factual or lyrical, painting pictures with your words. An accent can add to the attraction of your speech, a dialect can give depth. That is of course if that dialect has a particular relevance to the content of the speech.

You be asked to speak at a trade union conference, a meeting of the World Bank or your local school's annual general meeting. You brief may be to congratulate a colleague on promotion or to give the toasts at a formal function. You may have to give the keynote address at a conference or an after dinner speech at your corporation's annual dinner. Yet whether you are speaking at your parent's golden wedding anniversary, your friend's birthday or a baby's christening the same rules apply. You're speech should always be appropriate to the audience and the occasion. The death of a child, for instance, must surely call for sympathy and support. The death of a very old person may call for a eulogy that celebrates a long and useful life and some humour may be very appropriate.